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Santa Marta: 500 years that marked a milestone in tourism and the economy

Santa Marta: 500 years that marked a milestone in tourism and the economy

Santa Marta, founded in 1525, is one of the oldest cities in South America. Five centuries later, that historic legacy lives alongside a present shaped by the growth of tourism, infrastructure and real estate investment in the region.

The combination of beaches, mountains and cultural heritage —including its proximity to Tayrona National Natural Park and the Sierra Nevada— has established the city as one of the favorite destinations for both domestic and international visitors.

This steady flow of tourism has, in turn, driven the development of residential and tourism projects in areas such as Pozos Colorados and Cabo Tortuga, where demand for vacation and investment homes keeps rising.

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